Recruiters skim. Every bullet should show what you did and what changed because of it.
Use this formula
Action verb + what you did + measurable result.
WeakResponsible for handling customer complaints.
StrongResolved 60+ customer complaints a week, raising satisfaction scores from 82% to 91%.
More examples
WeakResponsible for finding new clients.
StrongWon 18 new corporate clients in 2024, adding AED 2.4M in annual revenue.
WeakHandled office administration.
StrongRan office operations for a 45-person team and cut supply costs by 15% by combining vendors.
WeakDid a marketing internship.
StrongPlanned three social media campaigns in a 3-month internship, growing Instagram followers by 2,300.
When you don't have numbers
- Scale: how many people, clients, projects, branches or shifts.
- Frequency: daily, weekly, per month.
- Speed: finished early, shorter waiting times, faster turnaround.
- Recognition: awards, promotions, being chosen to train new staff.
- Before and after: what was different because of your work.
Strong verbs to start with
- Leading: Led, Managed, Coached, Supervised
- Building: Built, Designed, Launched, Set up
- Improving: Increased, Reduced, Streamlined, Automated
- Selling and serving: Won, Negotiated, Resolved, Retained
- Analysing: Analysed, Forecast, Audited, Reported
Tips
- Add a number wherever you can: %, AED, people, time saved.
- Keep each bullet to one or two lines.
- Put your most impressive result first under each role.
- Use three to five bullets for recent roles and fewer for older ones.
- Use keywords from the job post inside your bullets, not just in your skills list.
Common mistakes
- Starting with "Responsible for" or "Duties included".
- Listing tasks everyone in that job does.
- Writing in full sentences with "I".
- Using numbers you can't explain in an interview.